Notice Nature

An AI-powered wildlife campaign bringing rare UAE species to life through cinematic storytelling.

Year

2024

Client

Mashreq x Enwwf

Social Media

PROJECT OVERVIEW

The campaign was about rare wildlife in the UAE. The problem was that many of these animals are extremely difficult to capture in a controlled, cinematic way, so there wasn't much high-quality visual material available.

What I did

I built the visuals from scratch using AI. I started by creating detailed character profiles for each animal from different angles, making sure I had a consistent visual reference. Then I developed their natural environments and started placing the animals within those environments to build the campaign scenes.

the characters

the
characters

The important part was building a consistent visual system rather than generating individual images.

I needed the same animal to feel like the same animal across different scenes, environments, and compositions.

The visual system starts with a strong and recognizable core identity, supported by carefully considered typography, color, and graphic elements.

The goal was to create a system that could remain consistent across different applications without feeling repetitive.

The important part was building a consistent visual system rather than generating individual images. I needed the same animal to feel like the same animal across different scenes, environments, and compositions.