Chef, Pls

Chef, Pls

Chef, Pls

A playful visual identity built around a new way of connecting diners with the kitchen.

A playful visual identity built around a new way of connecting diners with the kitchen.

A playful visual identity built around a new way of connecting diners with the kitchen.

Year

2024

Client

Chef, Pls

Category

VisuaL Identity
PROJECT OVERVIEW
PROJECT OVERVIEW

Chef, Pls is a restaurant-focused concept designed to connect diners with the kitchen, turning feedback into a more engaging part of the dining experience. 

The Concept
The Concept

The identity turns the chef from someone behind the scenes into the face of the experience, using a bold and playful visual language to make the concept feel more approachable and memorable.

The Identity

The Identity

The Identity

The visual system builds around the chef character, extending the idea through bold typography, expressive graphics, and a playful food-focused aesthetic.

The visual system starts with a strong and recognizable core identity, supported by carefully considered typography, color, and graphic elements.

The goal was to create a system that could remain consistent across different applications without feeling repetitive.

Brand in Action

Brand in Action

Brand in Action

The identity was designed to work across different touchpoints, carrying the same personality from the core branding into the customer experience.

The visual system starts with a strong and recognizable core identity, supported by carefully considered typography, color, and graphic elements.

The goal was to create a system that could remain consistent across different applications without feeling repetitive.

AI Powered Scams

AI Powered Scams

Social Media

Perfect Restaurant

Perfect Restaurant

Visual Identity

Spotify

Spotify

Social Media

PlanGo

PlanGo

Visual Identity

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Cairo,

Egypt

Man

CREATIVE DESIGNER

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Cairo,

Egypt

Man

CREATIVE DESIGNER

Let'S WORK

TOGETHER

CONTACT NOW
Man

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Cairo,

Egypt

Man

CREATIVE DESIGNER